Branding Your Business | Creating Your Unique Online Brand
Branding is one of the best things you can do to build your online business.
With branding you will create recognition and trust two
crucial elements for online success.
By doing some simple branding techniques you can create a great impression of who you are and what you have to offer.
Consider this: You can only make a first impression once. Make sure it’s one that’ll grab your audiences attention and also one they will remember.
If you don’t have a brand theme going then it’s time to get started.
Here are some great examples of great branding we are all immediately familiar with.
What do you think about when you see these brands? I’ve listed my thoughts.
McDonald’s: Fast food, Billions of Hamburgers sold, Happy Meals
Pier One: Trendy home funiture, cool, chic home accessories, fun lifestyle
Wal Mart : No frills and low prices.
These are just off the top of my head and I’m sure you know of many others, that’s the power of branding, everyone recognizes not only the name but also what it stands for.
What do you stand for? How do you want people to recognize you?
Here are some questions you must answer if you want to take steps to branding your business.
1. Who is your niche market?
2. What can you offer in value that your competitors can’t match.
Finding your market in network marketing is not hard since there are so many struggling network marketers. Most of us in network marketing know what they are struggling with since we have struggled with the same problems.
After you’ve identified your market the next task is to create a brand name and a tag line.
Most internet network marketers are advised to keep their name as their brand name. The reason for this is if you decided to change companies your brand is you and not tied to a particular company brand. You are the brand.
Next is to create a tag line. This can be the most difficult process.
What exactly is a tag line?
A tagline is a short concise phrase situated under or alongside your logo that conveys a single strong message. Tag lines should resonate strongly with your niche market.
You tag line should be original, believable, and simple, unconventional, provocative or humorous. What ever your tag line is make sure it’s an honest expression of your brand. Make it uniquely yours.
Some examples of great tag lines:
“You’re in good hands with Allstate” Allstate insurance
“What can brown do for you?” UPS
“The Uncola” Pepsi
Some marketers know immediately what their tag line will be for example:
Frank Marino “The Bluesman of MLM”.
Some will be ordained by others with a tag line such Adrienne Smith ” The Engagement Superstar” and then there are those who developed a tag line such as Michelle and Bill Pescosolido ” Online Wealth Partners” These are all winning taglines don’t you agree?
If you’re stuck on your tag line here are some helpful tips:
You can brainstorm with others and also do a vision board to look at different logos and taglines. Go blog hopping and look at other marketers to see what they’ve come up with. This may help to stimulate your creative juices. You can also visit Fiverr.com an outsourcing site for graphics and services to look at sample headers and logos . This may help you with ideas for your own. Keep a file of what you find.
After you have your tagline and logo you can begin putting your brand out there on the internet.
You will need a header for your blog, Facebook, Twitter, You Tube and any other site where you want to dislplayyour brand.
It is important to keep your branding congruent on all of your sites so make your headers similar for all your sites.
Outsourcing tip for branding your business:
As I mentioned earlier fiverr.com offers a great outsourcing service especially for graphics. You can evaluate their work and pick a graphic artist that will do the job for you in a professional manner and it’s also extremely cost effective usually around $5. One tip about Fiverr, read the reviews before you place an order.
Branding Your Business Tips:
Branding is partly emotional and so imagery is an important part of your brand.
You want your prospects to know that by associating with you they will have an easier time with what ever problem they are struggling with. It could be internet marketing, network marketing , blogging, social media marketing, video marketing or a combination .
Make your brand unique and offer something of value that’s uniquely yours to give.
Now over to you. Are you branding your business? How did you come up with your tagline? How did you find your niche market?
I’d love to hear about your branding stories.
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