Facebook Marketing Tips

Facebook Status Updates

I recently answered a question about the importance of having a Facebook fan page.

I outlined 3 Great Reasons You Need A Facebook Fan Page as a business person and why you should consider creating your very own fan page

Now that you know the importance of having a Facebook fan page what do you do to engage your new “Fans?”

It is recommended you post  status updates on a regular basis. It has been suggested that status updates be posted at least 3 times a day as a good rule of thumb to promote engagement with your fans.
If you’re like me, you might have a problem doing this on a consistent basis. Even if you do manage to keep up with this schedule Facebook can be a mine field of distractions  as we all know.

To prevent the shiny object syndrome from taking it’s toll and to be more organized in your Facebook marketing you could consider using a Facebook feature that I love, the Facebook status update scheduler. It automates your posts. So even when you are too busy to get over to Facebook 3 times a day you’re still posting automatically. It also gives you a chance to really think about your status updates. I’ve listed an editorial weekly suggested calender of what to post and when. This is only a suggestion but it does help me stay on track with my Facebook fan page.

Some marketers use a third party app such as Hoot Suite but if you don’t want another subscription payment every month and you don’t need all the other added feature of 3rd party apps read on.

I started using this Facebook feature not too long ago. I’ve found it to be a valuable time saver and it is a great solution for getting quality posts to my fans.

I think you will love it too.Watch this video on how  easy it is to schedule a  Facebook status update.

  • Click on your status update box
  • Look in the lower left hand and you will see a tiny clock icon.
  • Write your status update and then click this clock.
  • You will be able to input the year, day , hour and minute. Once you do this you will see schedule instead of post. click it.
  • You will now see an activity log confirming your scheduled post. You can go there to check it if you like or simply OK it.
  • That’s all there is too it! It saves be a ton of time.

Use it a few times and you will see how this feature can save you time.

I love using this feature because I don’t have to worry about getting on  at any given time. I know my fan page status updates are done for me automatically.
This is a great feature to use when you go on vacation as well!

Remember variety, value, consistency and engagement are keys to Facebook fan page success.

I took a course last year on Facebook marketing from “Get 1000 Fans.” They had some great suggestions for what to post for  value driven  content likely to spark engagement from your fans. I received a guide to help with this task.

This guide should be tailored to your unique market and situation.
Always have a call to action in your status updates. Ask your fans to “like , comment, share or click the link.”

  • Monday Morning : Ask a question such as what’s on your agenda for the week ahead.
  • Monday Evening: Share a great blog post. It could be yours or someone else’s as long as it’s value packed.
  • Tuesday Morning: You could create a poll on a hot topic for your niche market
  • Wednesday Morning: Post a video tutorial don’t forget a call to action
  • Wedneday Evening: You could ask another question
  • Thursday Morning: Share a blog post with a picture. Ask you fans to share an experience that reflects the subject of the blog post.
  • Thursday Evening: Post about a product or service of yours.
  • Friday Morning: Post more great content about a hot button subject, it could be an article or blog post.
  • Saturday and Sunday I think should be optional for a business page, how do you feel about that?

Are you using the Facebook status update scheduler on your Facebook home page? How do you like it?

If you aren’t using the Facebook status update scheduler what do you use?

I’d like to hear what other marketers are doing .

Post your comments below.

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