A lead generation blog is a very important step to your online marketing strategy.  lead generation

It is a long term strategy and it can take a while to build traffic with this strategy but if you’re consistent it can be one of the most effective and lucrative ways to produce quality leads for your business.

I would like to share with you the steps you need to take to come up with good content for your prospects. If you give your prospects valuable content they will come back again and again. It is the content that will turn your blog into a lead generation blog.

A blog post you write today can continue to generate leads for you long after it’s published. Blogging is a lead generation tool that works for you 24/7, wouldn’t it be great to generate leads while you sleep?

A lead generation blog can be one of your most valuable assets. It is a platform for shining your unique personality. You can speak in your own unique voice and in this way your prospects get to know you.

#1 Content creation for your lead generation blog:

First and foremost define who your target market is. This is a big part of the battle when writing a lead generation blog post. Who are your prospects? What are they looking for? What are they struggling with?

One way to define your target market is to think about yourself in terms of what you have learned and what you struggled with when you first started learning online marketing.

After you have determined who you are writing for then you will need to create great content for them.

There are many places you can look for good ideas to create your content. Here is a list but not all inclusive of some of the places I go to get my ideas.

  • Online-Google- MLM Forums
  • Magazines such as Success Magazine and Networking Times
  • Live Events- such as your company’s MLM Event
  • Books- Any and all related to Mindset and Motivational
  • Master Mind Groups- what are people talking about related to your niche?
  • Face book Groups- again what are people talking about?
  • Webinars
  • Your own personal experiences

There are many other places to find ideas for blog posts…be creative.


#2  Use a good key word when writing for your lead generation blog post:

After you’ve come up with several ideas for your  blog post or even before you need to find a key word.

A good key word or key word phrase is one that people are actually looking for. The way to find out what people are looking for is to do a key word search. I use the free Google Key Word Tool. This will tell you how many people are searching for the word you’re interested in using.

There is another tool I use  called Market Samurai. Market Samurai is a very good tool but there is a learning curve and I will be the first to tell you I am not an expert using this tool. I basically use the Google key word tool to find a good word or phrase then I take a  look at it with Market Samurai to see more about the strength of the competition.

Once you are happy with the number of searches your key word will receive and know that the competition is fair then you can begin to write your content.


#3 Putting it all together and final touches for your lead generation blog post.

The beginning of the writing process for me is to put in the headings first. I always use at least 3 headings which are  H1,H2 and H3 . This creates the  frame work for  the blog post. Then I write the content consisting of several paragraphs for each heading. I usually write my  blog post on a word document first because it is easier to maneuver there, the word press format is a little tight. I write the content then copy and paste it to Word press.

I also use a tool called SEO Pressor. It is like an SEO expert standing over your shoulder telling you what your blog post needs as far as key word density which should be between 1.5 to 2%. You will also need links to other pages on your blog, alt tags, headings and so on. With SEO Pressor you get a score for your post and also a key word density percentage.

Next you will need to include pictures and those can be found on many different sites most of which are free as long as you give credit to the site and the contributor. For most of my images I use  freedigitalphotos, or you can use you own personal images which are always a nice touch. You can also add a video to your blog post as well as pictures.

Last but not least don’t forget the call to action. This is where you can offer a free give away in exchange for the prospect’s contact information. The call to action is probably one of the most important parts of the blog post and should never be forgotten

So there you have it. This is how you can use your blog as a lead generation tool that will give you many free leads!


P.S. If you liked this blog post and need  help with your online marketing efforts , check out this training lead generation strategies. click here.



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