Drive traffic to your website using keyword rich content was written for the newbie who is considering using content marketing or for the more experienced marketer who may not be getting the traffic they expected from their efforts.

I use Google’s free key word tool to find ideas for keywords and phrases.  I also use Market Samurai to look at the competition strength and backlinks. Understanding keyword research is crucial for how you drive traffic to your website.

Content marketing can be described as giving your prospects the valuable content they are looking for to help them grow their business. When you consistently give  value you will attract prospects to you.

There are many ways to drive traffic to your website.

Key words play a vital role in attracting your prospects and also help to drive traffic to your website.

If you miss this piece of the puzzle you might as well be whistling Dixie in the wind. No one will see or hear you. Here’s a video tutorial I made for you showing you my search for the perfect key word phrase. It was not an easy search but I finally found a phrase that had a good number of potential clicks with an acceptable level of competition. 

I admit as a newbie one year ago I didn’t have a clue about how to drive traffic to my website and I was very intimidated by the tools for key word research. I struggled for  the last year with key word research and felt like I would never learn how to do online marketing. I felt  alone and I was struggling because I did not understand how to do this. It was a big problem for me.

I finally asked for help. I set up a coaching session with another online marketer I met in a master mind team.  He asked me if I knew how to drive traffic to my website and my answer was No!

After my one hour coaching session the light bulb went on! I finally had some understanding of the process for key word research which will help me attract more traffic.

Moral of the story if you are struggling don’t be afraid to reach out and ask for help.

Back to the subject of how to do online marketing!

Your goals in key word research are these:

  • Drive traffic to your website
  • understand what your prospects are looking for
  • understand the role of keywords and why they are so important
  • attract your market
  • learn the words and phrases your market uses


The more you know about your target audience the better you can meet their needs, produce the content they are looking for and drive traffic to your website.

What you don’t want to do is guess at random words and hope for the best.

To begin this process, put yourself in your prospects place. What are they looking for? Ask the questions they would ask. Do a survey on Face book to find some of these questions. Talk to people you network with. Then brainstorm a list of words and phrases, study the list and eliminate those words and phrases that are not relevant.

I found this great website  during my research on how to drive traffic to your website.

The way you drive traffic to your website is a process of study and implementing what you know. There are many ways to drive traffic to your website, key word research is just part of the story.

When you learn something new and them implement what you learn the next step is to share this with your audience. Becoming a teacher is part of becoming a leader.

Sharing and teaching helps you the marketer understand the information better and also commits you to the process.

What I learned in the last year is this, keyword research is not a simple thing. There are several areas you must understand and look at when deciding which word or phrase to use.  There are some great tools you can learn how to use to make your key word research much easier. Don’t take a risk by not doing your keyword research, it is a vital part of ranking on Google.

The internet is a vast ocean and we as marketers need to learn how to navigate so we can be found.


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