Looking For Leads Online— Psychology 101

Let’s look at this problem.

As an internet marketer, your primary goal and motivation is to find leads online because  you need leads to grow you business without leads you have no business.

To be successful you need to study the mindset of your target audience? The people you wish to attract. Once you understand them you will come closer to overcoming the problem of looking for leads online.

Here’s a big word….”Psychology” …internet marketing is the application of Psychology to promote products on line. Understanding the Psychology of your target audience helps you produce predictable results in your business and sales.

Internet Marketers who fail to understand this usually fail online.

There are many books available to learn more about sales psychology but several really great ones to read are “Influence” by Robert Cialdini and The Ultimate Sales Machine by Chet Holmes.

When you are looking for leads online you must understand the” Basic Mindset” of the target audience. What are the people doing on the site they are visiting? These sites include Face Book, You Tube, Linkedin etc. Before you advertise you need to ask yourself these questions about your target market.

1. Are they searching for info/solution?

2. Did they give you permission to see your ad?

3. Are you pulling them away from something with your ad?

4. Are you interrupting them with your ad?

The answers to these questions will determine the quality of the traffic you are getting.

The highest quality leads are usually persons…searching for information or solutions and  the lowest quality leads are usually…interrupted by way of let’s say a pop up add.

Search Engine Optimization or SEO simply means moving up the ranks in the search engine. When you move up in the search engine you are being validated and trusted on the internet, however you must rely on a certain amount of automation to help you win the game of looking for leads online.

Consider these areas of lead generation:

Search Engine:  Prospects using search engines equals a Higher Conversion (More Buyers)

This is because the people using search engines are looking for information or solutions to a problem. Keep in mind however that search engines are not all equal. Google and Bing are the best search engines and will yield the highest quality leads. Some of the other search engines that are not mainstream will yield a lower quality lead because the prospect using these lesser search engine may not be as internet savvy  as a Google or Bing user.

POP UP ADS: On the other end of the spectrum are POP UP ADS they are the most annoying because this method is interruption based which carries a lower conversion rate and is also cheaper.

FACEBOOK PPC:  this method of advertisement pulls the person away from what they are doing and yields a lower quality lead although one advantage to PPC is the ability to target your audience through the demographic choices available. Just remember the people on Face Book are there to socialize and not necessarily looking to buy anything. Your advantage on Face Book is the ability to target other Network Marketers who are passionate about their business and usually looking for a way to grow their business.

Banner Ads: you’re pulling someone away from what they are doing but they are targeted!

You Get the Idea there is a trade off with every source.

One of the goals in your advertisement is to have multiple contacts remember, repetition and consistency will aide you in your effort in looking for leads online.

How often you show you advertisement is important but what you say is also very important and that my friends is another article in itself.

I hope you received some value from this report. If you did please feel free to leave a comment below and share with your friends.

Thank you and  God bless you.

Tonya Stephens

The Art Of Success

251 942-9335

Learn How to Generate Leads 

my web site




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MLM: Getting Over The Fear Of Starting Your Business

MLM don’t beat yourself up over it.

Ok so you signed on the dotted line plunked down your money and registered for autoship. You’re so excited that you’re in business!  Yea! Now what? Tips Starting Small Business? Business Plans for Start UPS

You have just made one of the most exciting decisions of your life but at the same time you’re scared to death because you have no idea what to do next. You need Business Plan Assistance!

Does this sound like you?  If so read on. Here’s what you have to do….get over the fear! But how? It all boils down to training, practice and repetition.

MLM Business 

Want to Start Own Business? Let’s compare this to your day job. It  fits you like a well worn glove. You don’t even have to use your brain any more. You know what to do and how to do it. Why is this? It’s because you were trained and had many years of repetition and practice using the skills you were trained to use. This gives you a level of confidence. You no longer have the stress of learning something brand new. The major source of  stress for you now is the long commute, the long hours, your boss and snippy co workers . These are the same reasons you chose to find a way out and to get your life back!

So you’ve signed up to start a home based business  in MLM…congratulations!

Celebrate your courage to try something new, you can do this .

You need to become a vacuum cleaner. Suck up any and all how to books, MLM business books, CD’s ,DVD’s ,conference calls and conferences because your learning curve is steep and you don’t want to waste a lot of time.

You really want to see results and see them now! Translation…make some money.


Friend let me tell you steps to starting your business I have been there. Starting Your Business Checklist I have done and am doing all of the above. You see your learning and training is just beginning and will never really end. You must commit yourself to this fact!

The only difference between the MLM Guru’s and the MLM newbie is the level of self education and time in the field which equals experience. The only thing that stands between you and your dreams is just that…experience and education sprinkled with a dose of determination and focus. Don’t beat yourself up! We all go through the same thing. The hard part is to start!

If you want to feel confident in your new MLM Business, just like you felt in your previous day job then you know you must educate yourself and practice the principles and strategies you are learning…dedicate yourself to being prepared and you will be successful. Business Startup Checklist Planning Guide could be invaluable for you.

Here are some things to remember:

1.You must arm yourself with the right tools.

Books, Webinars, CD, DVD, Training, Company Training and even go outside the company especially if you want to learn internet marketing.

2. Find a mentor and emulate him/her. If you truly want to be something in the world you need to find someone who has already made it there.

3. Attend conferences where you can network and meet the “Guru’s” this could also lead to joint ventures in the future.

4. Get out of your comfort zone… go out there and talk to people…Pick up the telephone…..anybody can have a day job. What you have is a business .The more you stretch your scope of experience and education the more you grow ,the more you grow the more you will attract the kind of success you desire.

5. It’s a process. Don’t be hard on yourself. You must remember that Rome wasn’t built in a day. Give yourself time to explore and learn and practice what you learn. You will fall down but get right back up because you know deep down in your heart you can do this!!! You have everything you need within yourself to be successful.

Make your BIG mistakes early so you can start making money.

I hope this spoke to some of you . If it did please leave a comment below! Thank you and Bless you.

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Lead Generation by Blogging

Lead Generation by Blogging

lead generation by blogging

It wasn’t very long ago that my friends used to laugh at me. They would ask a question and of course I would say “Let’s Google It”,  This is no longer a laughing matter since millions of people everyday use the Google  or other Search function to find the information they are looking for.

That is why adding a blog to your marketing strategy is so very important. You have the power to do key word searches and find out with pinpoint precision what is in the minds of countless people on the internet today. Before starting your blog define your Why for your blog…once you do this the light bulb will go off and you’ll be on your way. My why is to help as many people as I can promote their internet business and become successful.

How can this  search information be of  help to you in you business?

Well let’s take a look. First and foremost it will give you unlimited subjects to write about,subjects you can turn into relevant content

Do a key work search for internet affiliate or network marketing. For example it could be on Network Marketing Lead Generation.  Put this phrase in the title of your blog and several times in the body of your blog..once every 100 words or so.

Some of the best subjects to research are Problem/solution, Company Reviews, or even write about your favorite Guru. Remember the #1 secret is the keyword search

After writing your blog post, post it to an Authority site examples of authority sites are Ezine Articles and also the Lead Generating System I subcribe to MLSP or My Lead System Pro…you can post your content on your own domain inside of MLSP.

The main purpose here is to drive quality traffic to your post. Traffic equals leads.

This is lead generation by blogging

There are other very important reasons to build  lead generation by blogging.

1. It’s FREE

2. What you write today is going to bring you leads for a long time because of the residual effect of posting content on the internet…it will be in cyber space for a long, long time. This will work for you just like building a down line in your network marketing business. Write once and reap the rewards for years to come. This is the beauty of lead generation by blogging.

3. You’re really going to help others achieve their dreams. The better your content the more you will be able to impact the lives and businesses of others who are seeking this information.

4. Did I say it it FREE!  (i know, i already said that) It’s a free way to get lead generation!

5. Article marketing is the heart of attraction marketing .

Then there are the tools you can use to enhance the effectiveness of your content. These include  the Market Samuri Tool  which helps with the word searches. Also Article Marketing Magic.

Your blog should be at least 500 words for maximum ranking.

Sit back be patient…be consistent…remember post at least 5 days a week. This strategy takes time to work but the results are well worth the wait…for more information

on this subject

click here

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Shiny New Blog!

Hi there world!

Tonya Stephens Blog was born today! It is the first day of my ramblings!

I hope you like my ramblings and find some value here in what I have to share with you because this is my purpose.

I want to thank  Kim Tarr for her hard work on helping me put this blog together. Thank you Kim!

Now we will be getting down to work.

But before this happens let me explain a few things:

My job is to furnish you with outstanding information you can use in building your business.

The subjects may range from mind set, to prospecting, to interviewing, creative ways to find leads and so on.

I will do my best to find this information and pass it along to you.

Your job is  to check in periodically and use this information. Deal?……dea

I am really looking forward to many years with you guys as we all grow together and become successful in this world of opportunity.

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Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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