What do you know about private label rights content?

 Is it something you’ve considered for your content marketing?

What is is? 

Why would you want to use it? 

What’s creating the demand for PLR?

This blog post will answer these questions and more…read on.

More and more people are looking for a home based businesses.

PLR Content

Company issued websites just aren’t enough  for building a successful business online. You need your own branded website or blog.

A blog creates  a platform for building your brand. This is  where  customers and leads can find you.  A blog is a central element in attraction marketing. You can use your blog for value based content such as tutorials, company reviews , motivational content and any information related to your niche market. It gives you a home on the internet to grow your brand by sharing value packed  unique blog posts.

Unique content creation can be a big problem and some new comers may be enticed to use PLR articles to fill the pages of their blog.


What is PLR?

PLR is intellectual property that the seller gives you a license to use. It can include articles, e-books and other digital content. The “license” is defined by the seller. It is usually inexpensive and many copies are sold to many people. The content can be bought as individual articles or it can be bought in bundles.

I must confess that I fell into this trap very early with my blog.

I was told to blog everyday! That’s a lot of content!

I was a newbie, I freaked . I had no idea how to produce this much content.  “The Guru”  said I had to do  this  in order to be successful so I set out  to find a way.

I stumbled onto private label rights content and I felt like I had found a life saver. At the time I did not know the effect it would have on my blog. I didn’t know using a PLR article with no rewrites could be damaging.  It wasn’t long before I noticed the same article on another blog and then another. I was embarrassed. I knew then I had made a  mistake!

Then…..  The Google Slap , first Panda followed by Penguin…ouch!   That is  one of the reasons I’m writing this today…don’t fall prey to duplicate content! I still see duplicate content on the web and I still hear some of the leaders telling their group to just copy their blog posts! You see PLR content is a form of copying someone else’s content..I’m here to say don’t’ do it.

Truth is, there is no easy button …..really!

Unfortunately this is a trap many bloggers fall into.

There is a way you can take advantage of PLR content that I’d like to share with you today.

PLR: Advantages

1.   Springboard for Ideas:

You can get some great ideas from reading PLR articles for you niche but as stated above never use the unedited PLR for your blog posts.

There are some high quality PLR articles out there but you still don’t want to use them without rewriting them. You can use these as a basis for unique articles written by you.

2. Time management:

Many people begin their business while still full engaged in a career .  They don’t have much time to  to do the research for  unique blog posts. That’s were high quality PLR  can help because most of the research is already done. This can save you time.

PLR Disadvantages:

1. Duplicate Content

PLR content has been sold  to many other people . The search engines will not find much value in your content and Google will penalize you for duplication of content.

What you could do instead would be to purchase unique content from a good writer. This is a much better option if you don’t have the time or talent for writing your own content.

2. Rewriting is a must:

Your new article must be at least 30% unique.  Your article needs to pass through copyscape filters. Keep in mind the rewriting process  can take as long as writing a unique article. Which brings me to the next point.

3.  Missed Opportunity To Develop You Own Style

Another disadvantage to PLR is  that you are only going to develop your style  of writing by learning and practicing your craft. Even if you’re not a  talented writer  now, so what! You have a unique voice and only you can express it. Start practicing your writing and it will improve over time.


The true key to attraction marketing is your unique voice. No one is like “You”.  Take the time to develop your skills and learn your craft, you will find your audience.

How about you, what is your opinion of PLR? Is is a good idea or not? Have you ever used it and how did you use it?

I’d love to hear what you have to say about this subject!


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