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Determine the advertising budget.

Determine the total number of leads.

Calculate the cost per lead.

Assume that the client only gets in touch with half of the leads.

Calculate the cost to have a conversation with a customer.

Determine the number of unqualified leads.

Determine the number of qualified leads.

Calculate the true cost to have a conversation.

Determine the percentage of leads that schedule.

Determine the number of leads that schedule.

Calculate the cost to land a schedule.

Determine the percentage of people that purchase.

Determine the number of people that purchase.

Calculating the final cost to make a sale.

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