In my last blog post  I talked about “Social Media Backlinks”  and how important the “Social Vote” can

Social Media Backlinking

This image is from the portfolio of “Stuart Miles”

be for your website.

I explained how Google  changed it’s algorithms and now we have a new set of rules for gaining backlinks.

The major search engines have put their seal of approval on social media  backlinking.

The problem is how do you promote your content to  get enough backlinks thus benefitting from social media backlinking?

A good place to start is  understanding  the “Social Vote” and then implementing a strategy for  getting as much of the vote as possible.

Here are a few things to consider for getting your share of the “Social Vote”.

  • Content still rules and can be the driving force for getting your share of the  social vote
  • On page optimization is still a good idea and I use SEO Pressor for this. It looks at SEO ranking factors and tells you exactly what your post needs. A little on page SEO goes a long way for optimizing your content.
  • It’s also a good idea to Ping your content as soon as you publish it. Pinging tells Google your content is ready to be crawled and indexed. Otherwise it will take a while before Google sees your page.
  • An important element for social media backlinking is to place social media share buttons conveniently on your site. Make it easy for your readers to give you the vote.
  • Develop a strategy for promoting your content to social media bookmarking sites.

My blog post today will look at a way you can  make your social media backlinking share buttons easy to find and use. I will also list some of the most popular social media sites.

I use  a Word Press plug in called Get Social. Get Social is easy to install and the settings can be adjusted to suite your blog. It’s a floating social media share box that follows along as the reader moves down the page. No more hunting for the share buttons. It follows along as your reader reads your post and is always right there in plain sight.

I made  this  short video to demonstrate the  usability of this plug in.

 Where do you share your content?

Social bookmarking Sites: These are platforms that organize information. They do not store files but simply bookmark the web page or url. From here you can go back at a later time and read the article or you can share it easily with others.
The site users usually can choose specific interests. If your content is good quality and relevant it will be shared  thus rewarding you with backlinks.
Having Social Media share buttons on your blog is one of the keys to getting the Social Vote.

Let’s look at some of the most popular social media backlinking sites. I also included their Alexa traffic rank ( United States).

Facebook  The Social Media Giant is  ranked #2 in the USA and #1 in the world.

Facebook is a dominating force on the internet. Social shares can be a backlinking goldmine since everybody and their bother is constantly using Facebook.

You can also use paid post promotions  for extra umph via your Fan Page. This not only increases your shares but also increases your Edge Rank on Facebook meaning more people will see your content.
Facebook has the most users of any social media sites and it is a good place to start don’t forget to  like, comment and share.

Google+ |  Google is ranked #1 in the USA.

Google + is the social media network owned by Google of course .

Google plus had a birthday May of 2013 it was 2 years old. Since launching in 2011 it has become the second largest social networking site in the world.

Google + surpassed Twitter in January 2013. I will be writing more about Google + in the future.

You Tube is ranked #3

You Tube launched in 2005 and was sold to Google in 2009. It is a video sharing website. You may wonder why I included it here but there is a way to maximize You Tube for content sharing.
How to use it:
You can record a  video  post it on You Tube, then  write content to go with the video. Post the content to your blog and embed the video on your blog. From You Tube link back to your blog and the written content . This will drive traffic from You Tube to your blog.
It is easier to rank your content with a video and Google owns You Tube. There is an advantage sharing your content this way. Google likes blog posts with a You Tube video embedded.

Video is becoming more popular but You Tube is still underutilized. Now is the time to begin learning about social media backlinking using You Tube.

Twitter comes in at #12 rank for traffic.

Twitter is like a microblogging service. The text message can be up to 140 characters and they are known as tweets. It was created in 2006. There are over 500 million users at last count. You can connect and follow people of interest and you can also Re Tweet content you enjoy.Bloggers can use it as a mini-blogging tool.

Twitter was recently beat out by Google + for the #2 Social Network in the world.

Pintrest is ranked at #16

Pintrest is a pinboard-style photo-sharing website that allows users to create image collections such as events, interests, and hobbies. As a user you can browse other pinboards for images, ‘re-pin’ images to their own pinboards, or ‘like’ photos. You can also share your content directly to Pintrest. There is a lot of traffic on Pintrest

StumbleUpon #196

You determine your personal interest and Stumble Upon will feed content into your selected categories. Your content will also fall into other users categories. You can rate ,review and share what you stumble upon. It’s a great way to find cool content and great websites. You can add a Firefox or Google Chrome extension to your toolbar to make bookmarking easier.
Stumble Upon was written up in Forbes  (2011) as a great way to increase traffic to your web site and actually drives more traffic than Facebook even though it has a much smaller user base.

Digg is ranked at #800

All content is submitted by the user community. You simply submit the url for quality content you’d like to share.
Other Digg users can read your content and then digg it if they like it. With enough diggs your content is promoted to the first page where millions of visitors can see it and also give you their social vote.

There are many more social media backlinking sites  (hundreds of sites) such as:

These are all great sites for sharing and getting social votes for your content. There are hundreds of bookmarking and social media sites for sharing your content.
My strategy:

Finding  relevant key words for creating useful content, on page SEO optimization. I also ping my content after publishing. I will share in my next blog post automated social media tools I use to promote my content.

My strategy also includes using Comment Luv for do follow links. I  share to my Facebook Fan Page occasionally I do post promotion  to boost sharing of my content and I participate in a variety of content sharing groups. It’s always a good idea to have a call to action included at the end of your content. A simple CTA is to ask for Like, Comment and Share from your readers.

My social media  favorites are Facebook,  Goolgle +,  Twitter, Pintrest, LinkedIn, Stumble Upon, Digg, .

Over to you. Do you have a social media back linking strategy that you use consistently?

Which social media sharing sites do you post to regularly? What do you feel is the most important thing you do for content promotion?

I’d  hope you enjoyed this blog post and I’d love to hear your feedback on this subject.

Don’t forget to Like, Comment and Share!

Tonya Stephens

251 942 9335

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