Why Use Facebook for Marketing?

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Facebook is a huge part of our marketing world because it’s the largest social platform available to us.
One thing is certain about marketing on Facebook, there will be continual changes coming down the road. We as marketers are continually challenged to learn more new Facebook marketing strategies and find innovative ways to use them.
Next Up…..The Hashtag.

What are Facebook hashtags ?

This is a feature Twitter perfected and has been using for a long time. It’s purpose is to have real time conversations on trending keyword topics. It can also make a subject go viral.
Hashtags give you the opportunity to find other people using the same word or phrase. Simply use the # in your status update. The # along with the keyword  or keywords ( no spaces) is a clickable hyperlink made from the word or phrase you used. You can also use the search bar by entering the hashtag keyword. The hashtag icon will appear at the top of the page, click here to find unlimited status updates using the same hashtag keyword.

Once you see the blue hyperlink you can click on it to connect with other people talking about the same subject.This makes it easier to initiate engagement with people interested in the same things as you. You can now talk about the things you want to talk about and find plenty of people talking about the same thing.

Here are some Marketing via Facebook ideas using the new #hashtag feature.

  • Share your content using the #hashtag. Simply post a status update with the link to your blog post or video url along with the #keywords associated with your content. By sharing your content in this way you can find a wider audience on Facebook.
  • Connect with new people. You can use the hashtag with a keyword or phrase that is related to your niche. You can then find people talking about that subject or they can find you. In this way it makes it easier to connect with new people.
  • Create an event and use the #hashtag to help promote your event to a broader market.
  • Create a Facebook Fan Page using the #keyword and ask people interested in your keyword to join you for a more selective  group discussion .

Watch the video below for a tutorial on how to use  Facebook hashtags

What are the advantages of using the hashtag feature?
People will see what you posted even if they’re not on Facebook at the time you posted it.
Viewers can find specific information simply by using the hashtag.
People not following you can also find your status update because your keyword targets their interests. This also works in reverse since you can find people interested in your niche more easily.
You can join in on conversations and even answer questions on a specific subject.

Future plans for Facebook fan page marketing  using hashtags.
Facebook wants to tap into “real time advertising.” this will be coming in the future so be looking for more Facebook business marketing tips.
The hastags will be used to get your ad to the people talking about your subject. Amazingly it has been reported that there are between 88 to 100 million users on Facebook every night during “Primetime” This is huge!

What do you think about the new Facebook hashtag feature? Have you used it since they rolled it out? Do you have any suggestions you care to share about using it for marketing strategies?

I’d love to hear your thoughts on this new Facebook hashtag feature.

Tonya Stephens

251 942 9335

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In my last blog post  I talked about “Social Media Backlinks”  and how important the “Social Vote” can

Social Media Backlinking

This image is from the portfolio of “Stuart Miles”

be for your website.

I explained how Google  changed it’s algorithms and now we have a new set of rules for gaining backlinks.

The major search engines have put their seal of approval on social media  backlinking.

The problem is how do you promote your content to  get enough backlinks thus benefitting from social media backlinking?

A good place to start is  understanding  the “Social Vote” and then implementing a strategy for  getting as much of the vote as possible.

Here are a few things to consider for getting your share of the “Social Vote”.

  • Content still rules and can be the driving force for getting your share of the  social vote. 
  • On page optimization is still a good idea and I use SEO Pressor for this. It looks at SEO ranking factors and tells you exactly what your post needs. A little on page SEO goes a long way for optimizing your content.
  • It’s also a good idea to Ping your content as soon as you publish it. Pinging tells Google your content is ready to be crawled and indexed. Otherwise it will take a while before Google sees your page.
  • An important element for social media backlinking is to place social media share buttons conveniently on your site. Make it easy for your readers to give you the vote.
  • Develop a strategy for promoting your content to social media bookmarking sites.

My blog post today will look at a way you can  make your social media backlinking share buttons easy to find and use. I will also list some of the most popular social media sites.

I use  a Word Press plug in called Get Social. Get Social is easy to install and the settings can be adjusted to suite your blog. It’s a floating social media share box that follows along as the reader moves down the page. No more hunting for the share buttons. It follows along as your reader reads your post and is always right there in plain sight.

I made  this  short video to demonstrate the  usability of this plug in.

 Where do you share your content?

Social bookmarking Sites: These are platforms that organize information. They do not store files but simply bookmark the web page or url. From here you can go back at a later time and read the article or you can share it easily with others.
The site users usually can choose specific interests. If your content is good quality and relevant it will be shared  thus rewarding you with backlinks.
Having Social Media share buttons on your blog is one of the keys to getting the Social Vote.

Let’s look at some of the most popular social media backlinking sites. I also included their Alexa traffic rank ( United States).

Facebook  The Social Media Giant is  ranked #2 in the USA and #1 in the world.

Facebook is a dominating force on the internet. Social shares can be a backlinking goldmine since everybody and their bother is constantly using Facebook.

You can also use paid post promotions  for extra umph via your Fan Page. This not only increases your shares but also increases your Edge Rank on Facebook meaning more people will see your content.
Facebook has the most users of any social media sites and it is a good place to start don’t forget to  like, comment and share.

Google+ |  Google is ranked #1 in the USA.

Google + is the social media network owned by Google of course .

Google plus had a birthday May of 2013 it was 2 years old. Since launching in 2011 it has become the second largest social networking site in the world.

Google + surpassed Twitter in January 2013. I will be writing more about Google + in the future.

You Tube is ranked #3

You Tube launched in 2005 and was sold to Google in 2009. It is a video sharing website. You may wonder why I included it here but there is a way to maximize You Tube for content sharing.
How to use it:
You can record a  video  post it on You Tube, then  write content to go with the video. Post the content to your blog and embed the video on your blog. From You Tube link back to your blog and the written content . This will drive traffic from You Tube to your blog.
It is easier to rank your content with a video and Google owns You Tube. There is an advantage sharing your content this way. Google likes blog posts with a You Tube video embedded.

Video is becoming more popular but You Tube is still underutilized. Now is the time to begin learning about social media backlinking using You Tube.

Twitter comes in at #12 rank for traffic.

Twitter is like a microblogging service. The text message can be up to 140 characters and they are known as tweets. It was created in 2006. There are over 500 million users at last count. You can connect and follow people of interest and you can also Re Tweet content you enjoy.Bloggers can use it as a mini-blogging tool.

Twitter was recently beat out by Google + for the #2 Social Network in the world.

Pintrest is ranked at #16

Pintrest is a pinboard-style photo-sharing website that allows users to create image collections such as events, interests, and hobbies. As a user you can browse other pinboards for images, ‘re-pin’ images to their own pinboards, or ‘like’ photos. You can also share your content directly to Pintrest. There is a lot of traffic on Pintrest

StumbleUpon #196

You determine your personal interest and Stumble Upon will feed content into your selected categories. Your content will also fall into other users categories. You can rate ,review and share what you stumble upon. It’s a great way to find cool content and great websites. You can add a Firefox or Google Chrome extension to your toolbar to make bookmarking easier.
Stumble Upon was written up in Forbes  (2011) as a great way to increase traffic to your web site and actually drives more traffic than Facebook even though it has a much smaller user base.

Digg is ranked at #800

All content is submitted by the user community. You simply submit the url for quality content you’d like to share.
Other Digg users can read your content and then digg it if they like it. With enough diggs your content is promoted to the first page where millions of visitors can see it and also give you their social vote.

There are many more social media backlinking sites  (hundreds of sites) such as:

Tumblr
Linkedin
Reddit
Instagram
Delicious
These are all great sites for sharing and getting social votes for your content. There are hundreds of bookmarking and social media sites for sharing your content.
My strategy:

Finding  relevant key words for creating useful content, on page SEO optimization. I also ping my content after publishing. I will share in my next blog post automated social media tools I use to promote my content.

My strategy also includes using Comment Luv for do follow links. I  share to my Facebook Fan Page occasionally I do post promotion  to boost sharing of my content and I participate in a variety of content sharing groups. It’s always a good idea to have a call to action included at the end of your content. A simple CTA is to ask for Like, Comment and Share from your readers.

My social media  favorites are Facebook,  Goolgle +,  Twitter, Pintrest, LinkedIn, Stumble Upon, Digg, .

Over to you. Do you have a social media back linking strategy that you use consistently?

Which social media sharing sites do you post to regularly? What do you feel is the most important thing you do for content promotion?

I’d  hope you enjoyed this blog post and I’d love to hear your feedback on this subject.

Don’t forget to Like, Comment and Share!

Tonya Stephens

251 942 9335

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Facebook Marketing Tips

Facebook Status Updates

I recently answered a question about the importance of having a Facebook fan page.

I outlined 3 Great Reasons You Need A Facebook Fan Page as a business person and why you should consider creating your very own fan page

Now that you know the importance of having a Facebook fan page what do you do to engage your new “Fans?”

It is recommended you post  status updates on a regular basis. It has been suggested that status updates be posted at least 3 times a day as a good rule of thumb to promote engagement with your fans.
If you’re like me, you might have a problem doing this on a consistent basis. Even if you do manage to keep up with this schedule Facebook can be a mine field of distractions  as we all know.

To prevent the shiny object syndrome from taking it’s toll and to be more organized in your Facebook marketing you could consider using a Facebook feature that I love, the Facebook status update scheduler. It automates your posts. So even when you are too busy to get over to Facebook 3 times a day you’re still posting automatically. It also gives you a chance to really think about your status updates. I’ve listed an editorial weekly suggested calender of what to post and when. This is only a suggestion but it does help me stay on track with my Facebook fan page.

Some marketers use a third party app such as Hoot Suite but if you don’t want another subscription payment every month and you don’t need all the other added feature of 3rd party apps read on.

I started using this Facebook feature not too long ago. I’ve found it to be a valuable time saver and it is a great solution for getting quality posts to my fans.

I think you will love it too.Watch this video on how  easy it is to schedule a  Facebook status update.

  • Click on your status update box
  • Look in the lower left hand and you will see a tiny clock icon.
  • Write your status update and then click this clock.
  • You will be able to input the year, day , hour and minute. Once you do this you will see schedule instead of post. click it.
  • You will now see an activity log confirming your scheduled post. You can go there to check it if you like or simply OK it.
  • That’s all there is too it! It saves be a ton of time.

Use it a few times and you will see how this feature can save you time.

I love using this feature because I don’t have to worry about getting on  at any given time. I know my fan page status updates are done for me automatically.
This is a great feature to use when you go on vacation as well!

Remember variety, value, consistency and engagement are keys to Facebook fan page success.

I took a course last year on Facebook marketing from “Get 1000 Fans.” They had some great suggestions for what to post for  value driven  content likely to spark engagement from your fans. I received a guide to help with this task.

This guide should be tailored to your unique market and situation.
Always have a call to action in your status updates. Ask your fans to “like , comment, share or click the link.”

  • Monday Morning : Ask a question such as what’s on your agenda for the week ahead.
  • Monday Evening: Share a great blog post. It could be yours or someone else’s as long as it’s value packed.
  • Tuesday Morning: You could create a poll on a hot topic for your niche market
  • Wednesday Morning: Post a video tutorial don’t forget a call to action
  • Wedneday Evening: You could ask another question
  • Thursday Morning: Share a blog post with a picture. Ask you fans to share an experience that reflects the subject of the blog post.
  • Thursday Evening: Post about a product or service of yours.
  • Friday Morning: Post more great content about a hot button subject, it could be an article or blog post.
  • Saturday and Sunday I think should be optional for a business page, how do you feel about that?

Are you using the Facebook status update scheduler on your Facebook home page? How do you like it?

If you aren’t using the Facebook status update scheduler what do you use?

I’d like to hear what other marketers are doing .

Post your comments below.

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I recently saw a question in a network marketing group from a lady who asked “Why do I need a Facebook Fan Page.”

I’ve been online for a while and  I was surprised because I thought everyone knew the answer to that question.  I forget there are plenty of new people entering online marketing everyday and they need Facebook marketing tips and the first place to start is setting up your Facebook fan page. 

 I think about my friend who’s been in business for 30 years but barely ever uses her Facebook profile much less  a fan page. She has never thought about Facebook for marketing.

I think there are many small business and mlm networkers out there who don’t know where to start when it comes to Facebook marketing. That’s a shame don’t you agree? There are some great reasons you need a fan page for your business and I’ve outlined 3 of them for you here.

“Why do you need a Facebook Fan Page?”

1. Facebook is the #2 search engine  in the whole world second only to Google

If you want to be found online Facebook is a good place to start. It doesn’t hurt that it’s free and easy  to sign up for Facebook and then create your Facebook fan page. Facebook fan page design is a snap.

Follow this 3 step process to see how easy it is to set up your Facebook fan page marketing.

If you put in some effort you will be seen by thousands of people on Facebook for free! Set up your Facebook fan page  and start telling people about it.

You can invite your email contacts. I don’t really advise inviting friends because one reason you’re doing a fan page is to keep personal and business separate but it is OK to invite other business contacts.
If you’re in  groups on Facebook you can connect with the members and let them know about your fan page. A lot of groups actually have a Fan Page document where you can list your page and the members are asked to like and reciprocate everyone’s pages.
One good tip is to like other pages with and make comments . You can then connect with other like minded people and invite them to like your page.

Facebook pages look similar to a personal page but there are some unique differences.

Facebook fan page tools offer ways you can connect with your target audience “fans.”
Important insights are provided on Facebook fan pages that helps you understand how your fans are interacting with your page. The insights also tell you a lot about who your fans (target market) are.

2. Build a community
On your personal page there is a 5000 friend limit. On a fan page there is no limit so grow it a big as you like. You can also upload unlimited photos and videos.

A Facebook fan page is a great way to connect with your niche market.

Your status updates will appear in their news feed and they can like, comment and share your updates.
You goal is to engage with the community you’re building on Facebook.
Remember the advantage to growing a large fan base is that you can promote to your fans and their friends. Once you get up to 400 or 500 fans your reach will grow exponentially to include your fans friends.  Check out this photo of my fan page, you can see the Friends of Fans is a very large number. This is your potential reach, well worth the effort to build your fan base.                                                                                                  Facebook fan page
You can also promote events related to your business and run contests using your custom Facebook fan page.
A fan page can also be used as another funnel to your blog or website.

3. A Facebook fan page is a massive opportunity to promote whatever you’re selling.

Advertising with a pay per click campaign on Facebook is optional but it is a fast way to build a fan base. Pay per click is a discussion for another blog post.
There are now several other ways to advertise and it’s easier than ever before to get your message in front of your target market. Page posts and sponsored stories are two of the ways you can advertise very easily.
A new option introduced last week is the promoted page option. It’s the easy way to get new likes to your page.
Facebook has added a new feature on your page under your profile picture. You have the option of picking your budget to create a promote page ad. After you choose the budget you can then choose your audience from a drop down menu in the preview ad. This creates an ad that will show in the target audiences timeline news feed. There’s a  link that makes it easy for people to simply click it to  like your page.

There are other reasons for a fan page but those are the main reasons I can think of right now.

How about you? Do you have a fan page for your business? Do you think it’s worth the effort to maintain a fan page?

What benefits have you received from your fan page?

I love to hear what you have to say about “Why you need a Facebook fan page”

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Get The Most Out Of Your Fan Page Status Updates

Fan Page Status Updates seem simple enough but there are a few things you should consider in order to maximize your efforts.

If you are a network marketer you’ve probably thought about using a Facebook Fan Page to promote your business or perhaps you already use a Facebook Fan Page to promote your business. In either case it’s a great tool to use. It gets you exposure, let’s you share content and  engage with your audience.

This blog post will explain how you can use fan page status updates in the most effective way so let’s get started.                                                                 www.tonyastephens.net

If you’ve been procrastinating  setting up your Fan Page because you don’t know how, never fear. I have provided a short video here to help you.  It’s really easy to do and I suggest you get on this task right away.

Once you have it set up you will want to add fans and then it’s your duty to consistently post great content with fan page status updates.

You want to post engaging content with your fan page status updates  that is of interest to your audience. You want to post things that will provoke a response so you can engage with your audience. In this way you will get to know them and they will get to know you. Attraction marketing is all about engagement and getting to know your audience and having them get to know you. Facebook can be a great venue for this type of interaction. Fan page status updates  are important because they give us a way to start the engagement.

What are some of the things you will want to post in your fan page status updates?

Very simply you can use text, pictures  and videos.These are some of the best ways to get exposure because they show up so well in the news feed. Pictures especially BIG pictures grab your audiences attention and they are more likely to click something that grabs their attention and also to  share it which is what you want. The more likes, comments and shares you get on your post the better. These likes, comments and shares directly affect your Edge Rank.

Videos can work as well if the cover picture and the text your use to describe the video is interesting or engaging. Another great way to get your audiences attention is with questions! By asking the right questions you gain more exposure and more shares. The key to asking the right questions is to understand your audience. What do they want? What do they want to improve? What are they interested in?

If you can start a dialog with your audience through questions you can begin to build a community through your fan page status updates.

Next is Polls. Polls  are another great way to start a dialog and engage with your audience. They are also found in the status update area and are very easy to set up. I have found that you cannot schedule a Poll  as a status update so be prepared to go real time with your poll.

Milestones: post a milestone that people care about. Make them relevant and give details about why you’re posting a Milestone.

Here are things you might like to know.

The best  fan page status updates should be short and sweet, not unlike a Tweet.

Keep your status updates to below 200 characters. Make sure your pictures are eye catching and relevant to the post. You can find images on Google images but make sure they do not have a copy write.  If you post a hyperlink keep it to only one hyperlink, don’t confuse your audience with multiple links! This is a no no. If you confuse your audience they will do nothing, so you’re wasting your time. If you use the @Tag the same apply s. No more than one @ Tag per post.

I usually post in the morning and then again in the evening. I have read that 8AM is a good time and then again from 6-9PM. It might be a good idea to check your insights to see exactly where your audience lives and post for their time zone.

Some things to remember as you nurture you Fan Page for maximum growth:

Don’t post all day long, you will become annoying to your audience and they will simply Un Like you.

Try to keep your content fresh in your fan page status updates.

Believe  it or not the real purpose of status updates for a Fan page  is to get users to like comment or share your post. It is not meant to sell things!

Why do want your audience to like, share or comment on your Fan Page post because things that show up inside your fans news feed are things that get the attention, remember Edge Rank.  The more likes comments and shares  you get the more exposure for your Fan Page.

Summary:

Know your audience: post about something that will interest them.

Have a single call to action

Don’t forget to use a big picture, this is most important in fan page status updates!

Ask a single question.

Post during peak hours 8 AM or 6-9 PM make sure you know the time zone your audience lives in.

Become an expert in what you are offering.

Think about the  big issues your audience has, their wants and needs and develop some of your posts around these issues.

What do they want to know about?

What do they share with their friends.

Be of real value to your audience.

If you enjoyed this blog post about fan page status updates please share it with your friends and leave a comment.

 

 

http://www.tonyastephens.netTo Your Online Marketing Success,

Tonya Stephens

Attraction Marketing Specialist

251 942 9335

E-mail gulfcoastbeauty@gmail.com

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Facebook Edge Rank: 4 Easy Tips for Improving Your Rank

Edge Rank              

As an internet marketer your goal is to get exposure. The more exposure you get  the  better  your chance of finding and building an audience.

There are many ways to get noticed but one of the best ways is Facebook.

Facebook recently went through some significant changes. We as internet marketers need to understand these changes and stay current with the trends especially on Facebook. This blog post explains some of the changes and ways we can use these changes to help us gain our share of exposure we all need as internet marketers.

One of the most significant  changes is Facebook’s Edge Rank algorithm .  I will explain how Facebook is using this new formula to rank your Fan Page and how by understanding it better you can improve your Fan Page Ranking.

There are 3 parts to the Edge Rank formula: Affinity, Weight and Time Decay

 Edge Rank:Affinity                                                                                                                                   

A measure of the amount of previous interaction a user has had with another on Facebook. This equals to more likes, shares and clicks. If someone is constantly liking sharing and clicking your posts, then your posts will show up more and more in that person’s news feed.

Edge Rank Weight: “Good Marketing”

A measure of the amount of activity on a post, picture, or other object in the newsfeed. This means the more a post is liked, shared and commented on will have a heavier weight than a post that has no activity. What gets your audience engaged? This is what you are going for. Likes, shares and comments win in Facebook

Edge Rank :Time Decay

The inversely proportional relationship between the time an object has been public and its exposure in the news feed. You initially get lots of exposure and over time it decreases. You always want to shoot for lots of engagement to delay time decay. Keep your content fresh!

My recommendation is to post once or twice a day, three times at the most to keep fresh relevant content. Take a few minutes a day to post to your Fan Page. If you want to automate you posts then it’s easy to do. That way if you’re not available for posting it’s done for you. Watch the video below to learn how to automate your posts. This will guarantee a constant steam of fresh content for your followers to engage with.

Watch now

[youtube http://www.youtube.com/watch?v=n7ojRchBKqU?feature=player_embedded]

How can you improve your Edge Rank? Here are 4 Easy Tips to follow.

1. Encourage interaction: One easy way is to ask questions, think about all the elements in the Edge Rank. If you keep people engaged in your posts this will help affinity,

2. Use pictures and links: People love pictures and having a hyperlink available makes it easy for people to interact.

3. Commenting: If someone takes the time to comment on your post then you should always comment back to each user individually.

4. Post Consistently: at least once a day everyday.

 

I hope this blog post was helpful for you. Please feel free to share this information with your friends. You might also like this blog post  here

If you would like to check your Facebook Fan Page Edge Rank score click the link click here

To Your Online MLM Success!

Tonya Stephens

Attraction Marketing Specialist

 

http://www.tonyastephens.net

 

251 942 9335

E-mail gulfcoastbeauty@gmail.com

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Facebook Marketing Strategies to Jump Start Your Business

Yes you can use Facebook marketing strategies  to promote your network marketing business online.

You can bring in leads, opportunities and sales for any small business. I do it every day.

Facebook Marketing Strategies to Jump Start your Business!

There is a right way and a wrong way to utilize Facebook marketing strategies. There is a big difference in using Facebook for your business compared to your personal life use-you need a good  Facebook marketing strategy in place in order to get the results you are after. Unfortunately most people using Facebook have never been trained in the “how to” of social media marketing.

Facebook marketing strategies utilize Fan Pages

You must use Fan Pages for the  Facebook marketing strategies business side of things. You know you’re on a Fan Page when you see the “Like” button. You’re goal is to get lots of likes.

The great thing about getting “Likes” on your Fan Page is the validation that there are many people out there who are really interested in what you have to offer. Everyone who “Likes “your page is raising their hand and expressing their interest in learning more about your business. Your customers are already on Facebook, so why not plant your business where they already are?

You must have a personal profile set up first before you can create a Fan Page. I would encourage you to think seriously about how you’d like to build your brand with your Fan Page. There are also many categories to choose from. I use my name since that is the brand I am building and I have my fan page set up under the category of business person.

Building your business using these Facebook marketing strategies is  not a hard thing to do, and can easily be achieved in a little bit of time during the day.

You can actually automate your status updates  to make the Facebook marketing strategies easier so you really only have to go to the site several times a week to get the maximum result for your effort. Then when you do go to your Fan Page you can encourage discussion or ask questions to make the connection with your potential customers and prospects.

There is paid advertising within Face Book but it is not necessary to go that route. It may take a little longer to achieve the results you are after but you can produce the same results.

Facebook marketing strategy tips:

  • Engage with your audience. It only takes a little bit of time to impress your fans and make that important connection. Interact for a few minutes during the day to see huge results.  Another  tip is to use photos or upload videos. The new timeline format displays photos prominently. You know most business owners don’t display photos in their brick in mortar stores so by doing this one thing you become real to your fans and this helps make the connection.

 

  • Let people know you have a Fan Page. You must mingle on other pages and let people know you are there. You can post a comment on someone else’s status especially if there have been a lot of comments, this lets people see you and get to know you.

 

  • Another great practice is to post scheduled automated status updates using social media tools .

 

  • Make your page interesting fun and a lively experience by encouraging fans to interact on your page.

Another cool thing about using Facebook marketing strategies are the in-depth user data about your page, called Insights.  Insights include information on the gender, age and location of who is looking at your page, as well as which types of status updates are the most popular.

Here are a couple more advantages to using a Fan Page over your profile page: Facebook allows you to have no more than 5,000 friends on your personal profile. Once you reach 5,000 you’ll simply be unable to accept new friend request. However, Facebook   fan pages allow an unlimited number of “likes”. This is a great reason you want to use a page and not a personal profile to promote your small business.

 

If you enjoyed this post please a comment and share it with others.

Tonya Stephens


http:www.tonyastephens.net

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