Baby Boomer

Harold and me on the beach in Mexico!

Baby Boomer is the biggest trend in history and they are getting younger in attitude and actions.

Now is the right time to take a look at what a Baby Boomer can do for your business.They are looking for opportunities.

This news may not be a total surprise but I do want to share some surprising facts I’ve put together , first let me tell you I too am a Baby Boomer  and after a long conventional career I started my own business, online as well as multilevel.

Let’s get started:

Did you know the highest rate of successful entrepreneurship age group is the Baby Boomer sector? I read recently  that the age group 55-64 have twice the success rate of those in the 20-34 age group.

Here are some reasons why a Baby Boomer is a good prospect for multilevel marketing and also online marketing:

  • A Baby Boomer has experience in a lot of areas , they bring a lot of knowledge to the table
  •  a Baby Boomer has established many long term relationships, through family, friendships and business.
  • They have the time and money to invest in a business
  • A Baby Boomer is  willing to work hard and has the motivation to succeed.
  • They like to live a certain level of lifestyle.
  • They are looking for a portable business to take with them on their trips.
  • A Baby Boomer wants to be their own boss.

Baby Boomer Fact: There are 7 million Americans over the age of 50 who work for themselves?

The  AARP reports that 1 in 6 Baby Boomers who work for others hope to be self-employed at some point. This is great news if you are in multilevel marketing and are looking for great prospects. A Baby Boomer is a good fit for most multilevel opportunities, they bring a lot to the table.

Terms are popping up in the media such as Encore Career and Second Chance Career and Second Act. Organizations such as AARP and even the Wall Street Journal are adding columns to their sites which cater to the Baby Boomer sector considering self-employment.

Why is Baby Boomer entrepreneurship such a hot topic these days? I think it’s because of reasons stated above but they enjoy staying active, they enjoy a challenge and they would like to replace retirement money they may have lost through investments and our weak economic times.

Baby Boomer Entrepreneur Reality Show:

Shark Tank is a number one reality show on ABC. It airs on Friday nights at 8 CST and 9 EST . The show is about Venture Capitalists  taking a serious look at contestants and their business or product ideas. The average age of these contestants is just shy of 54. The show puts budding entrepreneurs in front of Venture Capitalist where they  present their business ideas. The Venture Capitalists if interested bid on the idea and if they win the bidding  become a partner with the entrepreneur. This gives the entrepreneur the money to pursue their dream.  Many Millionaires have been made because of this show.

Shark Tank is one way to start your own business when you have a winning idea but there really is an easier way and that’s called multilevel marketing and also using the internet marketing to attract leads.

What better way to start your own business than with little overhead and all of the problems of starting your own company already solved?

As a multi level marketer you can be sure a Baby Boomer is out there looking for what you have to offer.  You are in a great position to share your opportunity  without your Baby Boomer prospect expected to lay out a huge amount of cash to begin their business. They or anyone else can get started easily.

I recently talked to a Baby Boomer who told me he has started 4 conventional businesses in his career and is looking to start up his 5th business but this time in multilevel marketing.

To find Baby Boomers  look for expos and other group events where you can meet and share your opportunity with them. Remember the Baby Boomer trend is the largest trend in history and the opportunities to involve a Baby Boomer in your business  are plentiful.

 

To Your Online Marketing Success,

Tonya Stephens

Attraction Marketing Specialist

251 942 9335

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